I'm a freelance creative director and designer based in Berlin. I specialise in digital design and print, and in creative concepts that combine the two. Content matters to me and I like to engage with the conceptual side of a project. To me, design is not only about creating an attractive surface, it's about organising and shaping content in ways that make the end product relevant, valuable and enjoyable to use.
Creative fields
• Creative direction: integrated communication concepts, design concepts
• Brand design: corporate design, campaigns, design guidelines
• Digital design: UI/UX, interface, web, mobile, responsive design, production guides
• Print design: poster, editorial, brochure and book design
• Teaching: lectures and workshops on design topics and creative practice
Topics
• Sustainability and environment
• Society, economy, politics
• Science and technology
• Education, culture and art
• Automotive, aviation, transportation
• Finance, insurance
• Media and publishing
• Design and usability for children
Qualifications
• MDes (Master of Design), Visual Communication, Edinburgh College of Art, UK
• Diplom-Designerin, Kommunikationsdesign, Hochschule Trier, Germany
• Ausbildereignung nach AEVO, IHK Berlin (certified trainer for professional designers)
Experience
• over 15 years professional experience
• 8 years in agencies, from junior designer to creative director
• 7 years freelance, working on projects ranging from local initiative to global brand
Clients A–Z (selection)
Aktion Mensch, Allianz, All Our Memories Büro für urbane Kommunikation (Berlin), Audi, Bechstein, Bertelsmann, British Dental Association, Brot für die Welt, Bureau for Digital Good (Berlin), BVG (public transport Berlin), cobra youth Agentur für Kinder- und Jugendkommunikation (Berlin), Commerzbank, Conference of Socialist Economists, Daimler, Danish Institute for Human Rights, Deutsche Bank, Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ, Deutsches Technikmuseum Berlin, Deutschlandradio, Design Links (Edinburgh), Designschule München, Edinburgh College of Art, FH Hannover, Global e-Sustainability Initiative GeSI, Greenpeace, Health Education Board Scotland, KI.KA., Limeflavour digitale Frische (Berlin), Lufthansa, MRM/McCann (Frankfurt), NABU, Naturschutzjugend Deutschland NAJU, National Museums Scotland, Nickelodeon, Oetinger Verlag, Radical Statistics Group, SAGE publications (London), Slang Studio for Graphic Design (Berlin), SWR, Technische Universität Bergakademie Freiberg, Twitter, Unicef, Universität Göttingen, WDR, Wood Mackenzie, Zurich Insurance.
Awards
• iF communication design award, IF International Forum Design Hannover
• Die schönsten deutschen Bücher (lobende Anerkennung), Stiftung Buchkunst
• Nominee German design award, German Design Council
• books & bytes award, Frankfurter Buchmesse
• Tommi Deutscher Kindersoftwarepreis
• Website Of The Year, Website of the Year Award• W&V Kontakter Client Award, W+V Kontakter Magazin
• Comenius Award, Gesellschaft Für Pädagogik und Information E.V. (GPI)
• Giga Maus, Medienpreis Eltern Family